Internet Culture/Creator Economy

MrBeast's X Video Might Actually Be An Ad

It’s been a tense few weeks for Elon Musk. MrBeast, one of the biggest YouTubers in the world, admitted he was snubbing the billionaire’s platform because their monetization process “wouldn’t fund a fraction” of his videos’ costs.

The YouTuber, whose real name is Jimmy Donaldson, is known for elaborate ‘challenge’ and giveaway videos which, he added, “costs millions to make.”

Still, he told Elon that he was down to “test stuff when monetization is really cranking,” and he made good on his word

What is AuDHD? It took me 25 years to get diagnosed

‘I never really fit in with people that just had ADHD or were just autistic. So for me to find other people that live with both was a real lifeline.’

Harry Rutter, 25, from Cambridgeshire, is one of the many people who, in recent years, have been diagnosed with ‘AuDHD’.

Otherwise known as co-occurring autism and ADHD, they’re both neurological conditions, and until 2010, you could only be diagnosed with one or the other.

While Autism Spectrum Disorder (ASD) affects the way people communicate,

YouTube Shorts Is the Dark Horse of the Creator Economy

With the rise of YouTubers and vlogging, YouTube was once at the cutting edge of the internet. But this all changed when TikTok came along, and short-form video content shot to popularity as one of the most lucrative areas of the creator economy.

But new data suggests YouTube might be on its way to being a monopoly once more.

Marketing platform Creator IQ analyzed 2 million social media posts from 143,000 different creators to ascertain creator space trends. One key trend they found was that b

Skibidi Toilet Is Under Investigation By Russian Authorities

It was only recently that Skibidi Toilet was voted trend of the year by YouTube, but now, it looks like the popular YouTube series might be under threat, as credible sources are reporting that it’s under investigation by the Russian authorities.

To remind you, Skibidi Toilet is a crudely animated, satirical web series made by YouTuber DaFuq!?Boom!, which focuses on the conflict between toilets with human heads (the titular Skibidi Toilets) and humanoids with television screens as heads.

It mig

YouTube’s Support Teams Just Faced Layoffs — But Is There an Upside for Creators?

It’s a bad year for workers in the creator economy, as layoffs have been happening left, right, and center. Now, it’s YouTube’s turn to be impacted.

The partnerships side of YouTube hasn’t been touched in a decade, but recent changes following a round of YouTube layoffs to the creator management and operations teams will lead to approximately 100 job losses, as first reported by Tubefilter on Jan. 17.

This news of YouTube layoffs is not only devastating for the workers who have lost their jobs

Facebook Gaming Lifts Simulcasting Restrictions

This time a year ago, most streamers would have agreed that the biggest barrier in their career was the inability to simulcast. While platforms like Twitch and YouTube remained lucrative, they restricted creators to only streaming on their platforms, thus limiting streamers’ growth and earning potential. But now, more platforms are removing exclusive streaming requirements from their platforms. Like Twitch, which lifted its simulcasting restrictions in October 2023. And now, Facebook Gaming is f

Are Creators Faking Storytime Videos For TikTok Shop?

In a recent ‘Get Ready With Me’ TikTok, a creator shared how she refused to go to a friend’s wedding because it was alcohol-free. The controversial take inspired discourse on multiple apps, with one X/Twitter thread accumulating over 26.2 million views. People hotly debated whether choosing a boozy night over a friend’s wedding makes you a bad person.

Except, it turns out the storytime wasn’t actually the creator’s story at all.

The story was actually lifted from a Reddit ‘Am I The Asshole’ po

TikTokers Are Giving Us the Silent Treatment

Nobody loves post-ironic trends more than Gen Z, and now, months after the trend of acting like an ‘NPC’ on TikTok Live blew up, TikTokers are proving they are the spokespeople of a generation by saying… well, nothing at all, in “silent reviews.”

The silent review trend, which originated on BookTok, involves using non-verbal cues like facial expressions and exaggerated hand gestures to give your take on a product. Ranging from book reviews to handbags to your latest makeup haul, #silentreviews

Linktree Centers Creators in Times Square Billboard

It should go without saying that Linktree has had a pretty good start to the year, with new acquisitions and a growing user base of over 45 million. But Linktree wouldn’t be the powerhouse we see today without the help of creators, so it should come as no surprise that they are the center of the platform’s first billboard on New York’s Times Square.

The “All Together on Linktree” campaign centers on a handful of trailblazing creators, including Paige Gallagher, Challan Trishann, Connor Wood, Br

X Revokes NFT Profile Pictures

There used to be a time when NFTs were so popular that you’d end up learning about them against your will. Everyone’s profile picture was an 8-bit guy or one of those weird monkeys, and bots and crypto bros filled Twitter mentions with tales of riches and investments which, predictably, never came to pass. The metaverse and AI have fundamentally shifted the creator economy, but NFTs…? Not so much.

Some things go out with a bang, but NFTs have gone out with more of a whimper, with various crypto

Twitch Just Laid Off 500 People

Twitch is continuing its downward spiral as it has just issued a third wave of layoffs in twelve months. This time, according to a Bloomberg report, 35% of the workforce is set to be affected, which amounts to 500 people.

This comes after a difficult year for the once-lucrative creator platform. Last December, 400 staff at Twitch were laid off due to general cuts at Amazon, which was soon followed by long-time CEO Emmett Shear resigning in March.

More recently, Twitch also announced that they

X Revokes NFT Profile Pictures

There used to be a time when NFTs were so popular that you’d end up learning about them against your will. Everyone’s profile picture was an 8-bit guy or one of those weird monkeys, and bots and crypto bros filled Twitter mentions with tales of riches and investments which, predictably, never came to pass. The metaverse and AI have fundamentally shifted the creator economy, but NFTs…? Not so much.

Some things go out with a bang, but NFTs have gone out with more of a whimper, with various crypto

Twitch Just Laid Off 500 People

Twitch is continuing its downward spiral as it has just issued a third wave of layoffs in twelve months. This time, according to a Bloomberg report, 35% of the workforce is set to be affected, which amounts to 500 people.

This comes after a difficult year for the once-lucrative creator platform. Last December, 400 staff at Twitch were laid off due to general cuts at Amazon, which was soon followed by long-time CEO Emmett Shear resigning in March.

More recently, Twitch also announced that they

Substack is Still Struggling With Nazi Newsletter Backlash

Following the boycott of some of its biggest writers last week, pressure has started mounting on Substack to do something about its purported anti-semitism problem.

As previously reported by Passionfruit, despite Substack’s insistence that they penalize creators that spread “hate,” on Nov. 28, The Atlantic found that Nazi newsletters — littered with swastikas and references to “the Jewish question” — were not just surviving on the platform but attracting tens of thousands of subscribers. In res

Substack is Still Struggling With Nazi Newsletter Backlash

Following the boycott of some of its biggest writers last week, pressure has started mounting on Substack to do something about its purported anti-semitism problem.

As previously reported by Passionfruit, despite Substack’s insistence that they penalize creators that spread “hate,” on Nov. 28, The Atlantic found that Nazi newsletters — littered with swastikas and references to “the Jewish question” — were not just surviving on the platform but attracting tens of thousands of subscribers. In res

Funding for Creator Economy Startups Is Plunging

Two years ago, startups were really the bread and butter of the so-called “creator economy.” You could barely move between all the bright, innovative new businesses — and they were worth a lot of money, too.

In 2022, for instance, eight U.S. startups alone raised a combined total of over $1.38 billion. But it’s fair to say that they’ve had something of a fall from grace since, as data from The Information’s Creator Economy database, which tracks funding for over 525 global creator economy start

Let People Enjoy Stanley Cups

Christmas is over, the ice caps are melting, and we’re never going to pay off our student loans. So why can’t you let us enjoy our Stanley Cups in peace?

Unless you’ve been living under a rock (or just your comforter because, you know, winter), you’ll know that Stanleymania has hit. Which is just like Beatlemania, except for plastic sip cups with matching straws.

The over 7 billion views related to #StanleyCup on TikTok are not just about the Stanley Cup hockey tournament, but about the increa

Can You Be Charged For Crimes in the Metaverse?

Whether you’re a VTuber with an animated avatar, or the mastermind sitting at the helm of a completely fictionalized virtual influencer, the idea of a fully immersive digital world, aka the “metaverse,” is largely uncharted (and potentially exciting) territory.

But what about when things turn sinister or criminal? It’s something we don’t like to think about, but a recent case of virtual sexual assault has forced us all to stand up and pay attention to how dangerous the metaverse can actually be

Five physical signs you need to work on your posture — and how to fix it

Office workers spend 75% of their waking hours sitting down — so it’s really no surprise that as we move into the new year, our postures might need a bit of work.

But just because we spend a lot of time sitting down, that doesn’t mean we have to give up on a good posture entirely.

‘The first thing to remember is that we are all different,’ physiotherapist Helen O’Leary told Metro.co.uk. ‘Most of us, unless you happen to be a dancer, won’t stand, sit or move like a dancer!

Good posture, Helen

Streamer Amouranth's AI Girlfriend Bot Allegedly Earned Over $34,000 Within 24 Hours

Every day, the creator economy’s relationship with AI gets a little bit more dystopian. But is Amouranth’s AI girlfriend bot that one step too far?

The widely popular Twitch streamer and Only Fans creator, whose real name is Kaitlyn Siragusa, broke new ground when she announced her new AI avatar on Jan. 2: a fully autonomous being based on her personality that she says is capable of making its own videos and countless “personalized” content for customers.

The bot currently comes with four tier

Logan Paul Will Give You a CryptoZoo Refund — But Only If You Don't Sue Him

Remember the CryptoZoo NFT scandal? Back in 2021, fans of influencer Logan Paul were promised what basically boiled down to a crypto version of Pokémon. For an entry-level rate of $300, fans could purchase NFT ‘eggs’ which, when hatched, would yield their very own virtual Tamagotchi/Pokémon-type thing along with daily ‘Zoo tokens’ that acted as a type of cryptocurrency that could be sold for real money.

But shortly after its launch in September 2021, it didn’t take long for CryptoZoo to go wron

People are 'rat snacking' on TikTok and it's as 'unhinged' as it sounds

While 2023 might have been the year of ‘girl dinner’, it’s time to make way for a new, divisive food trend known as ‘rat snacking.’

As the name implies, rat snacking involves scavenging through your kitchen and cobbling unexpected bits of food together in quirky bite-sized combinations — and needless to say, things are already getting weird.

Rat snacking maestros have been sharing their creations under the #ratsnack hashtag on TikTok, which, at the time of writing, has amassed 12.6 million vie

The celebrity-inspired baby names Brits can't get enough of

Picking a name for your little one can be a bit of a challenge, as there are so many possibilities to choose from.

And then you have to consider how many others in your child’s class or year group might also have that name.

But if you’re someone who loves a trend and isn’t too bothered about your baby having the most unique, one-of-a-kind moniker, then you’ll probably be interested to hear what’s predicted to be popular with mums and dads in 2024.

A new analysis of ONS and Google search data

TikTok Shop Is Taking a Bigger Cut From Sellers. Will It Alienate Brands?

TikTok is set to take a larger cut of the sales they make from TikTok Shop — and it may not bode well for the future of the merchant platform.

As first discovered by The Information on Jan. 3, TikTok is increasing the commission they charge on items from 2% plus 30 cents per transaction to 8 percent per transaction.

But that’s not the only change creators and brands must get their heads around. As TikTok aims to cut spending on its shopping feature, the company is also reducing some of the sub
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The rise and fall of Twitter’s blue tick

This story was originally published on Passionfruit.

According to Twitter CEO Elon Musk, legacy verified accounts will be a thing of the past come April 2023. “Blue ticks” in their current form will remain, but only for those who subscribed to Twitter Blue. But with Twitter Blue’s ID-based vetting process being non-existent, the loss of genuine, identity-verified legacy blue ticks means that we’ll be ushering in a new, more dangerous era of Twitter rife with misinformation and impersonation.

'Yeah dog! We have reasonable flow': Millions of people are watching this TikToker check public faucets

A TikToker has been diligently checking whether public faucets are working for weeks. And now he’s a national treasure.

Travis Stock, who is better known as Spooky Sivart (@sivartstock) on the app, first went viral back in early August after one of his public faucet finds made its way to everyone’s FYP. Simply subtitled ‘New faucet,’ the video has amassed a huge 26.7 million views at the time of writing. Like all of his public faucet TikToks, the clip begins with him announcing to viewers that

Discord hops on the ChatGPT train, announcing several AI features and a new 'AI incubator'

This story was originally published on Passionfruit.

Despite Discord being one of the biggest AI hubs — with more than 30 million users utilizing AI apps on the platform each month — it has been somewhat absent within the wider AI conversation. Until now.

In a Mar. 8, 2023, press event, Anjney Midha, Discord’s Vice President of Platform Ecosystem, announced a number of new AI innovations the company is working on. Apart from providing a sneak preview of new AI features to come, including an Av

The 'Tumblrification' of social media

This story was originally published on Passionfruit.

Between the drama of an Elon Musk-run Twitter and the moral panic surrounding TikTok rotting our children’s brains, 2022 was a big year for social media. We might like to think that the two sites couldn’t be more different. After all, one is often thought of as a dancing app for Gen Z, and the other is a microblogging site where you’re encouraged to share memes, hot takes, and anything in between (except your Linktree and Instagram handle, Go

The infantilization of autistic people on TikTok needs to stop

This story was originally published on Passionfruit.

Whenever I told somebody I was autistic, the atmosphere would instantly change. Their eyes would glaze over, their speech would slow down, and they would contort their face into a fixed, waxy smile. It wouldn’t matter if it were a teacher, peer, or even someone younger than me. As soon as the word “autism” was mentioned, any chance of being seen as an intellectual equal, or even just a fully-fledged person, would instantly vanish.

By 2019, i

How a national baby formula shortage rocked TikTok’s community of ‘Reborn’ doll collectors

This story was originally published on Passionfruit.

There’s no better place for normalizing the unusual than TikTok. From furries to reality shifters and adult age regressors, you can find a subculture for almost every interest, regardless of how niche or offbeat it might seem. But no matter how strong these communities are, eccentric subcultures oftentimes have to put up with a lot of hate. In the case of the community of Reborn doll collectors—aka, the collectors of hyper-realistic baby doll

From American Girl Dolls to lockdown TikTok, nostalgia is moving faster than ever—and fueling online meme culture

This story was originally published on Passionfruit.

Across social media lately, nostalgia feels inescapable; from the resurgence of Y2K and 2014 Tumblr “emo” as aesthetics and fashion trends to endless reboots of classic shows and movies. Even through our memes—the very DNA of the internet—the influence of nostalgia is pertinent. Some of the latest meme formats hone in on beloved childhood memories like the Little Miss books and American Girl dolls with, of course, Gen Z’s trademark self-aware

Black creators say Snapchat unfairly revoked their verification status after promising to support them

This story was originally published on Passionfruit.

A number of Black influencers say they have lost income and career opportunities after Snapchat removed their verification status for actions that white influencers have purportedly gone unpunished for.

Prasuna Chekru, an influencer manager at Diversifi Talent, told Passionfruit that at least seven of her Black clients had their verification status on Snapchat—which enabled them to access monetization opportunities—removed. According to a Sn

After Womblands threw their community into chaos, call-out creators face an existential crisis

This story was originally published on Passionfruit.

By now, the situation between TikTok creators Lance Tsosi (better known as Modern Warrior), Chelsea Hart, and Amanda Marie—in which Hart and Marie accused Tsosi of lying to them about his sexual partners in order to convince them to have unprotected sex—has been covered at-length. The controversy has been dubbed the “Womblands” saga, based on a misquoted phrase from one of Hart’s TikToks about Tsosi.

Hot takes and analysis on Womblands have

Telegram chat for site creating George Floyd NFT collection filled with racial slurs, derogatory image

A Telegram group chat connected to accounts selling crude NFT artwork of George Floyd is filled with racial slurs, antisemitism, and offensive images, the Daily Dot can report.

As first reported by Input, the NFT image collection, called “Floydies,” initially launched on OpenSea on Dec. 7, 2021. Their seemingly sarcastic description on their now-banned OpenSea page reads, “Floydies are a unique and progressive way to celebrate the monumental life of George Floyd. George Floyd was a victim of ra

The internet has turned self-care into a scam

"But I have to," he groaned through the cracks of my iPhone 4. "It’s in the name of self-care." I was sitting on the edge of my bed, staring fixated at the black mould splattering the ceiling of my third-year university house share. I’d just returned from my then-boyfriend’s house, where we were celebrating his return to our university city after spending some time in his hometown. Everything was fine in the time we spent together, but during the half-an-hour bus ride to reach my home, he had su

How Twitter Memes and Shitposting Took Over UK Politics

“The lettuce probably wasn’t the strangest thing that happened last week,” Ed Keeble tells VICE. “It reflects the state of “The lettuce probably wasn’t the strangest thing that happened last week,” Ed Keeble tells VICE. “It reflects the state of .” As senior social video editor for Reach publications, including the Daily Star, it was Keeble who turned an off-hand comment in the Economist about having “the shelf life of lettuce” into a : complete with googly eyes, a blonde wig, and a seven-day, 2

Here's why bimbos are having a renaissance on TikTok

‘Are you a leftist who likes to get your t*ts out? Do you like to flick off pro-lifers? Then, this is the place for you!’

This is how Chrissy Chaplkea introduces viewers to #Bimbotok, in a video that has amassed millions of views. As reported by The Cut, the hashtag #Bimbo alone has over a billion views on TikTok.

Typically, according to the Oxford dictionary, a bimbo is defined as an ‘attractive but unintelligent or frivolous young woman’.

Throughout history, bimbos were as much adored as th

Are you ‘chronically online’? What it means and what to do if you are

Did you notice the Twitter outage recently?

The site was only down for approximately 35 minutes, but if, like me, you found yourself phantom-scrolling, feeling a little on edge and suddenly experiencing a fountain of relief once the hellsite came back, then I have some bad news for you.

You might be chronically online.

The term ‘chronically online’ is relatively new, but the ironic thing is that the term in itself has become viral, with TikTok tags like #chronicallyonline amassing over 80 mil

Meet Love Island's Viral Twitter Handlers

Chuka Nwabuikwu is a recent master’s graduate and the handler of former contestant Ikenna Ekwonna’s Twitter . A childhood friend of Ikenna’s, Chuka works in finance and has no formal social media management training. "This has definitely all been really unexpected. The growth has been crazy," he told Refinery29. In the past 30 days, Ikenna’s Twitter following has grown by over 63,000 and gets an average of over 2,000 new followers a day. Even after Ikenna left the villa over three weeks ago, Chu

The Meme-ification of the Johnny Depp and Amber Heard Trial

“Johnny gave us all so many memories with the movies he made. He simply deserved more.” “Johnny gave us all so many memories with the movies he made. He simply deserved more.” Scout Robert , a 24-year-old from Northern California, is one of many TikTokers who have dedicated their account to documenting the $100 million defamation case between Hollywood actors Johnny Depp and Amber Heard . In court, both Depp and Heard claim that they were the abused partner, and have vehemently denied accusation

An oral history of pick me girls, pick me boys, and how to avoid becoming one

We’ve all seen that scene in Grey’s Anatomy, where Meredith Grey begs McDreamy to ‘pick me, choose me, love me,’ only for him to be a no-show.

For some, it is a simultaneous declaration of love and desperation so infamous that it will go down in pop culture history.

But for many, many, others, this ‘pick-me’ mindset has become a way of life. According to Urban Dictionary, being a ‘pick me’ involves doing ‘anything that will get attention and approval, including bringing other people down.’

Th

What does it mean to go 'goblin mode'?

Are you experiencing symptoms of ‘goblin mode’?

If you devour fistfuls of grated cheese at 4pm as your first meal of the day, have become physically fused to your dressing gown or quite literally hiss when a beam of sunlight or – God forbid – fresh air floods into your room, you might be at risk of going ‘full goblin mode’.

The term originated after Twitter user Juniper manufactured a fake headline about Kanye West’s then-girlfriend Julia Fox, an actress and model so glamorous that West report

2022 is the year of the 'femcel' - what you need to know

At this point, we all know about incels.

The online subculture, which is a shortening of the term ‘involuntarily celibate,’ refers to a demographic of typically straight men who claim that society has made them unable to attract a (usually female) sexual partner despite them wanting one.

Despite the concerning attitudes associated with the ‘incel’ movement, its links to violent crime and its status as an extremist group by The Southern Poverty Law Centre, the female-equivalent to ‘incel’, char

Ever Wished You Could Be a Kid Again? For 'Age Regressors', You Can

“I was never allowed to be a kid. I always had to be the adult in my family,” says Sophie. The 28-year-old, who is based in the US, is just one of 19,000 members of the “I was never allowed to be a kid. I always had to be the adult in my family,” says Sophie. The 28-year-old, who is based in the US, is just one of 19,000 members of the r/AgeRegression subreddit : an online community for those who revert to a younger state of mind to process trauma, alleviate stress or “sometimes just for fun.”

What is 'dissociative feminism,' social media's new buzzword?

Cigarettes are their breakfast of choice. They look the prettiest when they’re crying and, by their own admission, they’re just that little bit ‘unhinged’: behaving erratically enough to cause alarm, but getting away with it because they do it wearing heels and their one-night-stand’s dress shirt.

These are all examples of TikTok videos where women are describing themselves living in what they call their ‘Fleabag era.’

This social media trend, which quite literally resonates with millions of w

Viral 'Dissociative Identity Disorder' TikToker Sparks Questions About the Internet's Effect on Mental Health

“Hi, I’m Bunny.” As the smiling teenager with bubblegum pink hair smiles sweetly, waving at the camera, you’d be forgiven for thinking, for the first couple of seconds, that there’s no real reason why the video is anything remarkable. But then you meet Z. And then Oliver: followed closely by Ben, Ophelia, Malakai, Echo and various other individuals with their own pronouns, styles, accents, and mannerisms. What caused this introduction video to rack up millions of views in September was the fact

The Black creators behind one of TikTok's most viral dances say they weren't given the same opportunities as their white counterparts


• 8 Black TikTokers were behind one of the biggest TikTok trends of 2020.
• They say they were barely credited and were not offered the same opportunities as white creators.
• TikTok has been criticized in the past for failing to address racial bias on the app.

The "Alors On Danse" trend that flooded TikTok in the summer of 2021 was the first time Usim Mang, who posted the original TikTok and formulated the now-iconic dance, met the seven other content creators featured in the video.

The TikT

TikTokers are going viral with 'QuitTok' videos about quitting their jobs as The Great Resignation inspires social media trends


• Ex-employees are sharing their stories of quitting their jobs in a new TikTok trend.
• The tag #quitmyjob has 194.7 million views, while #iquitmyjob has 41 million views.
• The resignation rate in the US is now at a two-decade high, and is dubbed "The Great Resignation."

A TikTok subculture devoted to stories of people leaving their jobs behind has garnered hundreds of millions of views as the US sees a mass exodus of employees.

As previously reported by Insider, resignations in the US are

TikToks about the controversial Duggar family are getting millions of views in an emerging subculture known as 'DuggarTok'


• TikTok videos about former reality TV family the Duggars are amassing millions of views.
• They recount controversies around the "19 Kids and Counting" family and followed Josh Duggar's trial.
• Josh Duggar has been convicted on child pornography charges following a seven-day trial.

A new TikTok subculture dedicated to the Duggar family exploded in popularity as Josh Duggar stood trial. A federal jury in Arkansas convicted Duggar of two counts of child pornography on Thursday.

The Duggar fa

Resin art has become a huge TikTok trend, but 'anti-resin' backlash is growing over potential environmental impacts and health concerns


• Resin art has exploded on TikTok, with the genre racking up hundreds of millions of views.
• But a group of "anti-resin" TikTokers are flagging potential safety and environmental concerns.
• Experts explain why the resin-art trend may be doing more harm than good.

Homemade resin products have exploded in popularity on TikTok, with tags like #resinbusiness and #resinartist amassing 105.6 million and 782.7 million views respectively.

These videos show people pouring liquid resin in assorted c

A Princess Diana Facebook group is secretly populated by Gen-Z trolls mocking 'boomers,' members say


• Members say it's been infiltrated by trolls, and the posts are mostly parodying real Diana fans.
• Experts say Diana's resurgence in popular culture may explain why people are drawn to the memes.

On Facebook, 48,000 people are part of a group titled "Princess Diana - Keep Her Memory Alive (NO TROLLS ALLOWED)." At first glance, the group seems to be a community for people to express their love for Princess Diana, sharing things they think she'd like and honoring her memory.

A deeper look at

TikTok accounts impersonating schools to upload offensive content about teachers are cropping up in a new trend across the UK


• TikTok accounts imitating high schools are appearing across England, Wales, and Northern Ireland.
• Several of these accounts appear to mock and target specific teachers and students.
• The tag #schoolaccount has over 7 million TikTok views.

A new trend where people make TikTok accounts posing as high schools is spreading across the UK.

Accounts first started appearing at the end of October, with the trend continuing to grow this month. At the time of writing, TikToks under the tag #schoola

TikTokers are reigniting the 'Twilight' fandom, with memes and trends based on the movie franchise going viral


• The "Twilight Saga" movie franchise grossed over $3 billion and built a fanbase of "Twihards."
• When the movies came to Netflix in July, they were among the most-watched films on the platform.
• "Twilight" has since exploded in popularity on TikTok through memes, parodies, and aesthetics.

"Twilight," the 2008 film adaptation of the hit vampire book series, has once again become a pop culture phenomenon. But this time, it has a Gen-Z twist thanks to multiple trends and memes spreading on Tik

How a TikTok subculture helped me realize I have ADHD


• On TikTok, creators are sharing symptoms of ADHD in a subculture called "ADHDTok."
• Without these videos, I would never have known to seek out a doctor for an ADHD assessment.
• Women are less likely to be given ADHD diagnoses.

When it comes to Attention Deficit Hyperactivity Disorder (ADHD), the images that pop culture provides us are hyperactive children like Bart Simpson and Jay from "Big Mouth."

While their portrayals are at least partially accurate, research shows that ADHD in girls p

Bad Art Friend: How a feud between two writers over a kidney donation story sparked controversy about privilege and bullying


• A feud between two writers divided social media after it was covered by the New York Times.
• Dawn Dorland and Sonya Larson's feud started when Dorland posted about secretly donating her kidney.
• Larson wrote a short story about the donation, leaving users asking: 'Who is the Bad Art Friend?'

Who is the "bad art friend?" is the question underpinning a 10,000-word New York Times piece written by Robert Kolker, which describes a years-long feud between Dawn Dorland and Sonya Larson, two Bosto

'Couch guy' has taken over TikTok, sparking a debate about whether a college student cheated on his girlfriend


• A TikTok of a woman surprising her boyfriend at college has gotten over 50 million views.
• The video has led to viewers — and even TV shows — speculating whether the man was happy to see her.
• He's now addressed claims of "red flags" in his relationship in two TikToks of his own.

TikTok's "couch guy," who went viral after a woman posted a TikTok "surprising" him at college, has responded to viewers' speculation about his relationship.

The TikTok was posted last month by user Lauren Zarras

Experts say we're hardwired to become fascinated with true-crime cases like Gabby Petito's


• 22-year-old Gabby Petito was reported missing on September 11 and subsequently found dead.
• The case has sparked major interest, both from news outlets and social-media users.
• Insider spoke to experts about why Petito's case spread so rapidly on social media.

Gabby Petito's disappearance and death have dominated the conversation across both traditional news outlets and social media. Her case began to unfold earlier this month when 22-year-old Petito was reported missing after her fiancé r

The history of OnlyFans: how the controversial platform found success and changed online sex work


• OnlyFans, a membership-based platform, was founded in 2016 by British entrepreneur Timothy Stokely.
• It currently has 1.5 million content creators, which include sex workers and celebrities.
• The platform has faced several controversies recently, including their quickly-reversed porn ban.

Although it's only been around for the past five years, London-based online platform OnlyFans has quickly become a hugely lucrative website for sex workers, influencers, and celebrities looking for new wa
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